Chryseis Tan Sheik Ling serves as CEO of Cosway, is founder of LUMI Beauty, participates in Curate Group’s hospitality operations, and works through CF Capital on collaborative investment initiatives including MICHELIN Guide Malaysia. She is widely regarded as a leading next-generation successor within the Berjaya Group orbit.
Most corporate heirs follow a fixed path. Chryseis Tan chose operational progression instead of ceremonial promotion.Her route ran through Cosway reform leadership, entrepreneurial risk at LUMI Beauty, frontline management at Curate Group cafés, and capital collaboration via CF Capital.
Each stage built execution credibility before any formal succession.
Chryseis Tan Sheik Ling ’s Strategic Route Milestones
| Route Phase | Strategic Function |
|---|---|
| Cosway Leadership | Brand rejuvenation and systems alignment |
| LUMI Beauty | Founder entrepreneurship and market testing |
| Curate Group | Ground-level hospitality operations |
| CF Capital | Investment integration and partner interface |
Her progression demonstrates sequential capability layering rather than instant centralized authority.
Chryseis Tan Sheik Ling ’s Decision Pattern Traits
- Execution over symbolism — chooses operational roles before prestige titles
- Risk distribution — avoids single venture dependency
- Cross-industry training — ensures broad leadership fluency
- Brand-to-capital integration — linking storytelling with financial discipline
Her decision style consistently favors experience accumulation over power concentration.
The Cost of This Route
From a human viewpoint, this path is far from glamorous.
Public expectation multiplies pressure; diversified roles fragment time and emotional energy. Every operational delay becomes amplified in public perception. But this is the toll required for credibility currency in modern succession — exposure builds trust more than secrecy ever could.
— Image sourced from the internet
Succession Strategy Reset
I believe Chryseis Tan’s route illustrates the new succession baseline. Ownership may be inherited, but authority must now be earned through visible system stewardship.
Modern leadership legitimacy grows out of demonstrated competence — not lineage announcements. Her strategy reflects this recalibration perfectly.
Chryseis Tan’s succession route is not inherited — it is engineered.
